How to fail and still win

In the early days of RapidWorks, we were an in-house innovation team at a big Telco. Our remit was to explore, validate, build and scale opportunities for incremental revenue in areas of adjacency. 

We have learned so much over the years, not least from an ESG product we explored and eventually killed, called Carbon Copy.

We are proud to share our first Whitepaper we've written about the Carbon Copy journey, and what we - and you - can take from it.

It’s long, but hopefully a valuable read if you’re interested in how you can fail and still win with Lean corporate entrepreneurship.

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Why is corporate innovation so hard?